Wednesday, July 13, 2011

The Kardashian empire grows: cooperation with Nicole by OPI

Kim, Khloe & Kourtney Kardashian.
They have their own DASH boutiques and jewelry collections and are the faces of everything from liquor to (oh sweet irony) diet products and sport shoes. The Kardashians are true entrepeneurs and grabbed the opportunity to cooperate with Nicole by OPI, when it presented itself. Khloe and Kourtney have co-designed a nail polish line that consists of 14 colours, aptly named Kardashian Kolors. The two sisters presented the line last Monday in New York. Completely in line with the witty names that all OPI nail polishes have, the sisters came up with cute names like 'Kim-pletely In Love' and 'Sealed With a Kris' - in honour of their mom Kris Jenner. 

The Executive VP and Artistic Director of Nicole by OPI, Suzi Weiss-Fischmann, said that "we are so excited to work with everyone's favourite tv family - the Kardashians - to share a diverse collection of fashion-forward shades." Unfortunately, not everyone is as enthusiastic about the collaboration as Weiss-Fischmann, OPI fans have left messages on the OPI Facebook page saying, "not a fan of the Kardashian brand and I have always regarded OPI as a higher end brand," and, "using the Kardashian name almost cheapens it, but to each his own." Ouch, that hurts...

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